Case study — Product story & stills

Field Notes

A stationery maker launching its most ambitious collection yet. We treated paper like cinema — texture, light, and hands — and turned a product drop into a story people kept.

Hands typing on a laptop keyboard in warm indoor light

CLIENT

Field Notes, stationery

SCOPE

Product film, macro stills

TIMELINE

Four weeks, one shoot day

The challenge

Paper doesn’t shout. It whispers.

In a feed built for spectacle, a notebook launch is easy to scroll past. Field Notes needed imagery with enough craft and closeness that people could almost feel the paper through the screen.

The approach

Shoot the ritual, not the object.

We filmed the small ceremonies of the working day — the first page, the margin note, the desk at golden hour. Macro lenses, practical light, and an original foley track built from real paper sounds.

From the shoot

Hands on a white keyboard on a wooden desk in soft light Bright studio desks prepared for the product stills session

What we delivered

  • 60-second product film with an original paper-foley score
  • Macro stills set for packaging, retail, and press
  • Behind-the-scenes short for the launch newsletter
  • Retail loop cut for in-store screens

More work

Aster Finance

Brand film & identity

Common Ground

Hospitality series
Start your project