Case study — Brand film & identity

Aster Finance

A fintech startup with a brilliant product and a forgettable image. We gave Aster a human face — a founder-led brand film and a library of editorial stills that made finance feel personal.

Founders collaborating around a laptop during the Aster Finance shoot

CLIENT

Aster Finance, fintech

SCOPE

Direction, cinematography, stills

TIMELINE

Six weeks, two shoot days

The challenge

Numbers don’t move people. People do.

Aster’s product helped freelancers get paid fairly, but their marketing spoke only in dashboards and percentages. Adoption stalled because nobody felt anything. Our brief: keep the credibility, add the heartbeat.

The approach

Founders first, product second.

We built the film around three real customers and their workdays, letting the product appear the way it does in life — quietly, in the background, making the day easier. Natural light, real workplaces, unscripted conversation.

From the shoot

Producer reviewing footage on set monitors Hands at work on a keyboard during the Aster Finance story

What we delivered

  • 90-second hero brand film plus 15- and 6-second cutdowns
  • Editorial stills library of 120+ images for web and campaigns
  • Founder interview series for social and investor updates
  • Launch toolkit: thumbnails, posters, and premiere assets

More work

Field Notes

Product story & stills

Morrow Studio

Launch campaign
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